Non cool, solo invisibile

I assume that the wearable war will not be decided by cutting-edge technologies and faster-than-thou iteration patterns. There will be award-winning technologies that are roundly rejected by the masses due to ignorance on the part of those responsible for maintaining alignment between product and cultural acceptance.

Darren Murphy on The Loop

L’accettazione sociale, il sentirci a nostro agio, il gadget che scompare e si annulla lasciando solo percepire all’utente e a chi gli sta intorno la funzione che svolge, senza l’ingombro "fisico" del (o dei) device.

Tutti fattori finora poco considerati, ma che si riveleranno fondamentali in un mercato che pretende di invadere le nostre vite in maniera tanto rapida e massiccia.

Stay Tuned,
Mr.Frost

P.S. Tanto per tenere il ritmo sull’inesistente iWatch… 😉

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